Stacked and labelled
The yard
The procedures that sit underneath every route guide. Read the checklist first if you have not moved a site before; read the redirect map before you touch anything at all.
Everything packed, newest first
After the Move: What to Watch in the First Thirty Days
Rankings wobble after a platform change and that is normal. What is not normal is a wobble with no floor. Here is what to check on day one, week one and month one, and how to tell an ordinary dip from a broken migration.
Rebuild or Migrate? Working Out Which One You Are Doing
Two very different jobs get the same name, and picking the wrong one is the most expensive mistake in a website move. A method for estimating the hours honestly, and the cases where rebuilding is the better answer anyway.
WordPress to Squarespace: Using the Importer Properly
Squarespace has a genuine WordPress importer, and it carries more than most people expect — posts, pages, authors, categories, tags and comments. It also has four documented limits that quietly damage a large site if you do not know about them first.
Run Both Sites in Parallel, and Cancel Nothing Early
The overlap window is the cheapest insurance in a website migration. How to keep the new build out of search results, what the old site is still quietly doing after launch, and the order in which subscriptions should be closed.
The DNS Cutover: Moving a Domain Without Going Dark
The half hour that makes a migration visible to the public. Lowering TTLs, the difference between pointing and transferring, the sixty-day lock, and the MX records that take your email down if you forget them.
The Website Builders You Cannot Export From
Some platforms hand you a file on the way out. Some hand you a partial one. Two of the most popular hand you nothing at all. A plain list of which is which, with the vendors' own wording where it exists.
The Parts of a Website That Never Migrate
Forms, members, bookings, reviews, analytics history, custom code and the design itself. A list of everything that no export file has ever contained, and what to do about each one before you move.
Build the Redirect Map Before You Touch Anything
The single highest-value hour of any website migration, done with a spreadsheet and your own sitemap. How to find every URL you own, decide where each one goes, and load the map onto the platform that will actually be answering.
The Moving-Day Checklist: Everything to Do Before You Switch
One sheet covering the four weeks around a website builder migration — what to inventory, what to export while you still can, what order the steps go in, and the twelve things to verify before you cancel anything.